Privacy Policy

Last Updated: January 2026

This Privacy Policy explains how Hamburger Queen ("we," "us," "our," or "the Site") collects, uses, and protects your personal information when you visit hamburgerqueen.co.uk. We are an affiliate website providing information and links to William Hill and other gambling operators.

Information We Collect

We collect the following types of information:

• Personal Information: Name, email address, and other details you voluntarily provide through contact forms or subscriptions.
• Technical Information: IP address, browser type, operating system, and device identifiers.
• Cookies: Small files stored on your device to enhance your browsing experience (see Cookie Policy below).
• Usage Data: Pages visited, time spent on the Site, clicks, and referral sources.

How We Use Information

We use the information collected for the following purposes:

• Analytics and performance monitoring to understand visitor behaviour
• Affiliate tracking to monitor referrals to William Hill and partner operators
• Site improvement and personalisation
• Responding to your enquiries and communications
• Compliance with legal obligations

Cookie Policy

Our Site uses cookies to improve your experience. Types of cookies include:

• Essential Cookies: Required for Site functionality
• Analytics Cookies: Track visitor behaviour using Google Analytics and similar services
• Affiliate Cookies: Monitor referrals to William Hill and other gambling partners
• Marketing Cookies: Used for retargeting and advertising purposes

You can control cookies through your browser settings or opt-out using industry-standard tools such as the Your Online Choices platform.

Third-Party Links

Our Site contains links to William Hill, other gambling operators, and affiliate partners. We are not responsible for the privacy practices of these third parties. We recommend reviewing their privacy policies before providing personal information. These operators may collect data independently of our Site.

Your Rights

Under the UK GDPR and Data Protection Act 2018, you have the following rights:

• Right of Access: Request a copy of your personal data
• Right to Rectification: Correct inaccurate information
• Right to Erasure: Request deletion of your data ("right to be forgotten")
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a portable format
• Right to Object: Opt-out of marketing and certain processing activities
• Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO)

If you are a US-based user, additional rights may apply under the CCPA and similar legislation in your jurisdiction.

Data Retention

We retain personal information for as long as necessary to fulfil the purposes outlined in this policy or as required by law. Typically:

• Contact form submissions are retained for up to 2 years
• Analytics data is retained for up to 26 months
• Affiliate tracking data is retained per partner requirements (typically 30-90 days)
• Cookie data is retained according to individual cookie settings

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have a privacy concern, please contact us at:

Email: privacy@hamburgerqueen.co.uk
Website: hamburgerqueen.co.uk

We aim to resolve any concerns within 30 days. If you are unsatisfied with our response, you may lodge a complaint with the ICO.

This Privacy Policy is effective as of January 2026. We may update this policy periodically. Continued use of the Site indicates acceptance of any updates.